Building a company involves constant trade-offs, speed versus structure, flexibility versus control, momentum versus risk.
For founders and early-stage teams, legal decisions often arrive at moments when time and attention are already stretched. The goal isn’t perfection. It’s making choices that won’t need to be undone later.
Our role is to help founders navigate those moments with clarity and perspective.
Startups & Entrepreneurs
We approach startup legal work with an understanding of how founders actually operate.
That means focusing on:
- clear options rather than abstract risk
- structure that supports growth rather than constrains it
- legal guidance that fits the stage of the business
Rather than front-loading unnecessary process, we help founders build a foundation that can adapt as the company evolves.

Having legal guidance that understood our stage made it easier to make decisions and keep moving.
Where Legal Issues Commonly Appear
In early and growth stages, legal questions rarely announce themselves as “legal.”
They show up inside business decisions:
Bringing on co-founders or early team members.
Issuing equity or incentives.
Raising initial capital.
Entering partnerships or customer relationships.
Setting up governance that can evolve as the company grows.
What makes these moments challenging isn’t complexity, it’s timing. Decisions made quickly can have lasting effects.
What This Looks Like in Practice
Founders work with us on matters such as:
Company formation and early structuring
Founder and shareholder arrangements
Equity issuances and incentive plans
Early-stage financings
Commercial agreements and partnerships
The emphasis is on making informed decisions at the right moments, not over-engineering before it’s needed.
Legal foundations are easiest to shape early, and hardest to change later.
Thoughtful guidance at the startup stage helps preserve flexibility, reduce future friction, and support sustainable growth.
That’s the role we aim to play.
Common Challenges We Help Address
Founders often come to us after realizing that early decisions are starting to surface in unexpected ways.
- Equity arrangements feel unclear.
- Control questions arise during fundraising.
- Agreements don’t reflect how the business actually operates.
- Early shortcuts begin to limit flexibility.
Addressing these issues early helps prevent friction later, especially as the company grows and outside stakeholders become involved.
How We Work With Founders
We work directly with founders and leadership teams, providing legal guidance that’s practical, responsive, and grounded in the realities of building a business.
Sometimes that means stepping in for a specific decision.
Other times, it means ongoing support as the company navigates growth, capital, and change.
In all cases, the goal is the same: help founders move forward with clarity and confidence.
What we help founders with
- Incorporation. Choosing between an Ontario (OBCA) and a federal (CBCA) corporation, the share structure, and the first organizational documents.
- Founders’ and shareholder agreements. Ownership splits, vesting, decision-making, and what happens when a co-founder leaves.
- Raising early capital. SAFEs, convertible notes and priced rounds, plus the prospectus exemptions and filings that come with them.
- Cap table and equity. Share issuances, option plans for employees and advisors, and records that hold up in diligence.
- Intellectual property ownership. Making sure the company, not individual founders or contractors, owns what it builds.
- First commercial contracts. Customer terms, vendor agreements, and contractor and employment paperwork.
When founders usually call
Most founders reach out at one of a few moments:
- Before taking the first outside cheque
- Before the first hire or contractor starts work
- When a term sheet or SAFE arrives
- When a co-founder wants to step back or leave
- When a lead investor or buyer starts asking for documents
How working with us works
- A call with David Moon to understand where things stand and what is coming next.
- A clear scope for the work, agreed in an engagement letter before anything starts.
- Per-matter or ongoing support. Many startups start with a single matter and later move to ongoing support as their outside general counsel.
Frequently asked questions
Should I incorporate in Ontario or federally?
Both work for most startups. A federal (CBCA) corporation protects the name across Canada and is familiar to many investors, while an Ontario (OBCA) corporation can be simpler to maintain if the business stays in Ontario. Director requirements, filing obligations and financing plans usually decide it, so it is worth settling before you file.
Do co-founders need a shareholder agreement?
In most cases, yes. Without one, the corporate statute and your articles fill the gaps, and they say little about vesting, deadlock or what happens when a founder leaves. A short agreement signed early is usually far simpler than resolving those questions during a disagreement.
Can I use a US SAFE template in Canada?
Not as written. The standard US SAFE assumes Delaware corporate law and US securities and tax rules. A Canadian startup needs a version adapted to Canadian law, and each SAFE issuance also needs a prospectus exemption and, for most exemptions, a report filed with the Ontario Securities Commission within 10 days.
When should a startup bring in a lawyer?
Before the decisions that are hard to undo: who owns the company, who owns the intellectual property, and what you promise investors. Routine paperwork can often wait. Equity, financing and ownership questions are much easier to get right at the start than to fix during an investor's diligence.
What happens on the first call?
You speak with David Moon directly about where the company is and what is coming next, by video, phone or in person. We discuss the legal issues and possible next steps. The call does not create a lawyer-client relationship.
Related reading
- InsightSAFE agreements in CanadaHow SAFEs work for Canadian founders and investors.
- InsightPrivate placement financing in CanadaRaising capital under prospectus exemptions.
- InsightWhat investors look at before they investPreparing for investor due diligence.
- InsightCase study: raising capital without losing controlBalancing growth capital and founder control.
- InsightHow to start a business in CanadaIncorporation options and requirements.
- Practice areaSecurities law
- Practice areaOutside general counsel

